Real Estate Blog Marketing

The Century 21 Real Estate company was founded by Art Bartlett and Marsh Fisher in California in 1971. In 1977, the two initiated a public offering on the stock exchange in order to raise capital to expand their company throughout the US. By 1984, the Century 21 Real Estate company was bought entirely by the Metropolitan Life Insurance company. Century 21 Real Estate, like many other real estate companies in the 1980s became the target of financial companies wanting to add additional services to their lines of products.

Eventually, Century 21 Real Estate was acquired by the conglomerate HFS, a company that had varied interests in other franchised companies. Subsequently, HFS and Cendant merged and the real estate division, was spun off. Century 21 Real Estate joined Coldwell Banker and ERA under Realogy, and currently is involved in one out of every four residential real estate transactions in the USA.

The Century 21 Real Estate system has more than 8,100 independently owned and operated offices that employ in excess of 140,000 real estate sales professionals worldwide. Practically every major city in the United States, and a large majority of smaller cities, has at least one Century 21 Real Estate branch office.

Real estate brokers, licensed by their respective state or jurisdiction independently own their own office. The Century 21 Real Estate franchisor provides company support along with the MLS (Multi-List Service) to help bring clients to the individual office in their location.

The advanced technology and state-of-the art system the Century 21 Real Estate corporate office uses to bring buyer and seller together through use of their website makes the global challenge of buying or selling property much simpler than it did nearly 40 years ago when the Century 21 Real Estate company began.

Although every office is independently owned and operated, the Century 21 Real Estate corporate office has the right to terminate a franchisee if they should be involved in illegal activities or break the franchise agreement. This added protection for the consumer means that you have the backing of the corporate offices of Century 21 Real Estate.

The corporate offices are located in Parsippany, NJ in the United States. A recent press release shows the company has added more than 1500 new professional agents as well as 11 new branch offices. Even though it appears the housing and real estate market is on an economic downturn, this increase in business tends to argue otherwise. A further release has indicated the Albanian and Hispanic markets are expanded with Century 21 Real Estate offices.